Leveraging Data Science To Help You Understand Your Customers More

“I want to identify our customer profiles to do targeted marketing campaigns.”   That was the business problem posed by an online company which lets thousands of their customers send personalized gift boxes. For years, we have been helping this company with its data warehouse. Millions of records have been aggregated for churn calculation, average […]

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Let’s not forget about data warehouse.

A great number of folks get instantly attracted to data visualization, whether it is powered by Power BI, Tableau, or other “big data tools” that they forget the beauty should be built on a solid foundation – a sound data warehouse. When the data set is small, we can still get away with using the […]

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