Leveraging Data Science To Help You Understand Your Customers More

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“I want to identify our customer profiles to do targeted marketing campaigns.” That was the business problem posed by an online company which lets thousands of their customers send personalized gift boxes. For years, we have been helping this company with its data warehouse. Millions of records have been aggregated for churn calculation, average spend, inventory turnover, etc. to provide excellent insight for management to make data-driven decisions on stock purchasing, sales incentives, bundle promotions. But to compete … Read More

Let’s not forget about data warehouse.

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A great number of folks get instantly attracted to data visualization, whether it is powered by Power BI, Tableau, or other “big data tools” that they forget the beauty should be built on a solid foundation – a sound data warehouse. When the data set is small, we can still get away with using the OLTP database but as it grows, performance becomes sluggish. The first reaction from some IT managers might be throwing more resources to it, … Read More