Leveraging Data Science To Help You Understand Your Customers More

“I want to identify our customer profiles to do targeted marketing campaigns.”   That was the business problem posed by an online company which lets thousands of their customers send personalized gift boxes. For years, we have been helping this company with its data warehouse. Millions of records have been aggregated for churn calculation, average […]

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Data… data… data…

In today’s data frenzy world, organizations begin to realize how much value their data could provide them. All of a sudden, data visualization becomes utmost important for business users to see the untapped revenue potential and hidden relationships among products. Many vendors are delivering their own BI tools. Even Google is entering the field with […]

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